In 2023, Claro sponsored the Women’s World Cup in Australia and New Zealand, two countries where the games were broadcasted during the early hours of the morning, creating yet another challenge for women’s football. Aware of this, we created an integrated campaign, reimagining Milton Nascimento’s song “Maria Maria”, with the Larissa Luz, and using it as the soundtrack for a film and all the social media platforms.

The campaign’s success was proven through a Branded Mission on TikTok, generating incredible engagement on the platform and turning it into visibility and support for our Marias.